“Can anyone point to what’s being reclaimed in these photos?” my favorite line. beautiful. this is such a good piece because yes, when so many institutions are run by men, how long does it take before the modeling switches from empowering to exploitative? especially when you look at the body photographed by women you can feel the difference in reclamation and perceived sexual nature
the fact that it's targeted to large young girls audience is concerning. the subconscious pressure placed on them to mature faster or catering to certain gazes are harming young, impressionable minds. on the other hand, if it's aimed to adult women and feminine individuals, i'd say it would work better. as a woman i like to feel sexy myself and clothing is one fun addition for it. but what a sad world of reality we are living in. it might be controversial but i feel like, we as women, would feel much safer to dress more revealing or spicier anywhere we go, if toxic masculinity and their violence dont exist. somehow theyre always able to corrupt everything. when me and my girls dress super hot for a nightout; genuinely because we feel like it and we feel good in this clothing, we feel safer in eachothers' company. but once a stranger, more often groups of men, enter our vicinity, our guards are instantly up. thankyou for this insightful piece<3
Thank you for your comment, I appreciate all your thoughts. I completely agree that women should be able to feel sexy and beautiful in what they wear, but I don't think that wanting to look and feel sexy is the same as being objectified and sexualized in ad campaigns such as the one I wrote about — these campaigns are definitely influenced by the male gaze. Again, thank you so much for reading!
Great article. It seems strange now to be 31 and see these things more clearly than I’ve ever seen them. It’s hard for me to have an opinion because I do understand that intrigue in sexuality is inevitable for teenagers regardless. When you pair that with the fact that we live in a highly eroticized society most artistic expression is going to be overtly sexual— that’s just what happens in conservative societies— that said, the mundanity of garage is what primarily bothers me but it’s interesting that their ads convey some sort of exceptional clothing experience. The ads are such a contrast to how the clothes actually are!
“Can anyone point to what’s being reclaimed in these photos?” my favorite line. beautiful. this is such a good piece because yes, when so many institutions are run by men, how long does it take before the modeling switches from empowering to exploitative? especially when you look at the body photographed by women you can feel the difference in reclamation and perceived sexual nature
love your thoughts on this and completely agree, thank you!
More like “garage and it’s problem with only selling sweats and clothes with no core concept at all price that makes absolutely no sense”
i mean i have to agree, nothing about garage stands out from any other trendy clothing brand. in fact, i think it’s falling behind.
the fact that it's targeted to large young girls audience is concerning. the subconscious pressure placed on them to mature faster or catering to certain gazes are harming young, impressionable minds. on the other hand, if it's aimed to adult women and feminine individuals, i'd say it would work better. as a woman i like to feel sexy myself and clothing is one fun addition for it. but what a sad world of reality we are living in. it might be controversial but i feel like, we as women, would feel much safer to dress more revealing or spicier anywhere we go, if toxic masculinity and their violence dont exist. somehow theyre always able to corrupt everything. when me and my girls dress super hot for a nightout; genuinely because we feel like it and we feel good in this clothing, we feel safer in eachothers' company. but once a stranger, more often groups of men, enter our vicinity, our guards are instantly up. thankyou for this insightful piece<3
Thank you for your comment, I appreciate all your thoughts. I completely agree that women should be able to feel sexy and beautiful in what they wear, but I don't think that wanting to look and feel sexy is the same as being objectified and sexualized in ad campaigns such as the one I wrote about — these campaigns are definitely influenced by the male gaze. Again, thank you so much for reading!
Great article. It seems strange now to be 31 and see these things more clearly than I’ve ever seen them. It’s hard for me to have an opinion because I do understand that intrigue in sexuality is inevitable for teenagers regardless. When you pair that with the fact that we live in a highly eroticized society most artistic expression is going to be overtly sexual— that’s just what happens in conservative societies— that said, the mundanity of garage is what primarily bothers me but it’s interesting that their ads convey some sort of exceptional clothing experience. The ads are such a contrast to how the clothes actually are!